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Recently, a board member of a state therapy association to which I will provide a day-long workshop on practice management and marketing stated she was uneasy with “marketing” my books and with my “mindset of self-promotion.” If I am guilty of “marketing” and “self-promotion,” so be it. I am not embarrassed.
The frame of mind of lots of psychological health suppliers is that we are too great for “marketing,” “self-promotion,” or “marketing.” In some way these activities are underneath us-even less than professional. The American Psychological Association till just recently did not sponsor continuing education credits for workshops particular to “practice advancement.” I have one word to explain clinicians with this unfavorable view of marketing: “Poor!”
I busily challenge this lack of confidence. The old expression “Build a much better mouse trap and the world will pertain to your door,” just is incorrect. You might create a brand-new and much better mouse trap, however if nobody understands about your innovation, you will not have the ability to disperse it.
You can not assist the customer you do not see. You might be an exceptional clinician. If just a couple of individuals understand of you and your ability, you will not be lots of and effective potential customers will not get the advantage of your services.
Ph.D., Psy.D., EDD., MD., NP., MA., MED, MC, MSW, MFT, LPC, LCSW, and so on. Psychologist, psychiatrist, therapist, psychotherapist, psychoanalyst, expert, clinician, therapist, household and marital relationship therapist, household therapist, social employee, coach, and so on. Treatment, therapy, psychiatric therapy, CBT, DBT, psychoanalysis, analysis, EMDR, household of origin work, solution-focused treatment, medication management, life training, and so on. Above, are the qualifications and titles of experts who use personal psychological health services and the kinds of services that can be supplied. Undoubtedly, the typical client/patient can not distinguish amongst all these suppliers or understand the different types of treatment. They likely well be lost in the “alphabet soup” and will be incapable of valuing one service provider over another.
Unless you promote yourself, deserving customers will likely not discover you in the morass of services, initials, and titles. Companies of psychological health services should promote themselves to increase above the “alphabet soup.” We have to let possible customers understand of our know-how, experience, and training. Why would any customer pick a therapist unless that customer thought that specialist was unique and unique in some method?
To stand apart from the crowd psychological health suppliers can and must do things that “brand names” them as an “specialist”- such as compose short articles, speak on the radio and/or TELEVISION, speak expertly, or compose a book, and so on. By participating in such activities you are marketing and self-promoting-all in an expert, ethical way. If you will not promote yourself, who will?
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